on design

[chronovore]

"90% of the people who work on design try to solve the issues of the richest 5 to 10% of their customers." 1.2 billion live on less than a dollar a day. 3 billion live on less than two dollars a day.

Polak's precursors to good design: 1. Go to where the problem is. 2. Listen to what they have to say. 3. Understand the context. [boingboing gadgets]