it's just "uses," dumbass
Oct. 9th, 2007 11:35 amI hate it when people use the word "utilize" when they should use the word "use."
So Why Should You Care About These Guys Making Money?The response I hear from most gamers to whether or not they'll accept in-game advertising is "Yeah, if it will make the games cheaper." But while games have increasingly cost more to create, let alone promote and market, the retail price of games has not significantly risen in accordance with inflation. Adding advertising in games is a way to ameliorate the development costs in a game.
Good question. Cohen suggests that in the long run this extra revenue can help the industry. Here's his reasoning: games are expensive to make, and with each generation the problem gets worse. That stifles creativity, because when games are so expensive, publishers like him don't want to take risks on unproven stuff. The result is store shelves full of sequels and gameplay re-hashes. But, the extra juice games can get from advertising will mitigate the costs. And assuming publishers channel that extra revenue into riskier titles or better game development (and don't just bonus it out to their executives), that means better games -- and more of a variety of games -- for everyone.
Gonzales proposes new crime: 'Attempted' copyright infringement
Posted by Declan McCullagh
Attorney General Alberto Gonzales is pressing the U.S. Congress to enact a sweeping intellectual-property bill that would increase criminal penalties for copyright infringement, including "attempts" to commit piracy.
"To meet the global challenges of IP crime, our criminal laws must be kept updated," Gonzales said during a speech before the U.S. Chamber of Commerce in Washington on Monday.
The Bush administration is throwing its support behind a proposal called the Intellectual Property Protection Act of 2007, which is likely to receive the enthusiastic support of the movie and music industries, and would represent the most dramatic rewrite of copyright law since a 2005 measure dealing with prerelease piracy. ( full article text )